Analytics & Insights

Understand what turns a visit into an application

Track visits, click rates, engagement, and decline reasons for every candidate page. Review the full picture or focus on one workspace to see where attention drops and what to improve next.

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Analytics & Insights

Trusted by recruiters at

Talent Match Makers logo
Snipebridge logo
Prime Workforce logo
Octohire logo
Jiro Jobs logo
What you can measure

See what candidates do after they open a page

Visits & pageviews

See how many candidates land on each page, where they come from, and how traffic trends over time.

Conversion funnel

Compare conversion rates from the first visit through to interest or decline.

Engagement & click rates

Measure scroll depth, CTA clicks, section views, and FAQ interactions to see how candidates engage.

Decline reasons

Review how decline reasons are distributed and spot the concerns that come up most often.

Referrers & geo

See which sources send traffic and where in the world your candidates are located.

How it works

Read your funnel in four views

Dashboard overview

Find where candidates drop off

Your funnel follows the journey from the first visit to an Interested or Decline click. If applications slow down, compare each stage to see where attention falls away. Early exits may point to the opening of the page, low CTA activity may mean the next step is hard to find, and a rise in declines may signal that the role needs clearer context. Use the data as a starting point, then test a change.

  • See conversion at every funnel stage, from visit to interest or decline
  • See which step loses the most candidates
  • Make a change, then compare the results
A simple and intuitive tool that enhances the candidate experience and your employer brand.

Thomas

Recruitment Manager

Find where candidates drop off

All your analytics in one place

Role.so includes eleven analytics modules. They cover traffic and pageviews, the conversion funnel, engagement and click rates, decline reasons, referrers, geography, devices, time on each pack, on-screen signals, and top pages. View the full picture across your team or narrow the dashboard to one workspace before you decide what to change.

  • Eleven analytics modules covering traffic, engagement, devices, and more
  • Team-wide and workspace-level views for the right reporting scope
  • On-screen signals that highlight patterns worth investigating
This is likely my fastest purchase ever. Well-priced, privacy focused and incredibly well made.

Victoria

Human Resources Specialist

All your analytics in one place
What you can measure

A detailed view of every candidate journey

11
analytics modules
4
engagement signals
7
structured decline reasons
Testimonials

What recruiters say about Role.so

A game-changer! Intuitive design, great branding options and the candidates are much more engaged when approached in this manner. It always get mentioned during interviews.
AaronAaron, Hiring Manager
What I like most is the personalised experience we can offer to candidates, which enhances their overall impression of our organisation. The user interface is clean and intuitive, making it easy for both candidates and recruiters to navigate.
BrandoBrando, Recruitment Consultant
It has always been more challenging to garner the attention of passive candidates. With Role.so it's extremely easy, it saves me so much time, and everything is streamlined.
AmmyAmmy, Talent Acquisition Specialist
FAQ

Frequently asked questions

How does Role.so approach analytics privacy?

Role.so focuses its built-in analytics on candidate-page activity such as visits, clicks, and conversions, without selling personal data or relying on invasive cross-site tracking.

Which reporting periods can I view?

You can review activity over the last 24 hours, 7 days, or 31 days. The dashboard loads the latest recorded interactions whenever you open it or change period.

Can I analyse an individual pack?

Yes. Each pack has its own analytics view, so you can inspect its traffic, responses, engagement, sources, devices, and decline reasons.

What metrics are tracked?

Role.so tracks visits and pageviews, the conversion funnel (interest and decline), engagement (scroll depth, CTA clicks, section views, FAQ interactions), decline reasons, referrers and traffic sources, geography, devices, time on each pack, on-screen signals, and top pages. That makes eleven modules in total.

Can I identify where candidates drop off?

Yes. Funnel and engagement views help you compare visits, section activity, CTA clicks, interest, and declines to identify where attention is lost.

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